lululemon - THIS IS YOGA
Agency - Virtue Worldwide
Role - Creative Lead, Copywriting, Late Night Conversationalist
For Lululemon's first global campaign, we created ‘This is Yoga’, a celebration of the soul of yoga that took the practice off the mat and out of the studio through the lens of inspiring human stories.
Team: Cam, Ant
Global Campaign - 1 Anthem, 7 Mini Documentaries, Bag Refresh, OOH, In-store, Website, Social Channels, and more.
Press: The New Yorker I Fortune I Fast Company I Creativity I AdWeek I AdAge I Racked I The Drum I Bustle I Observer
ANTHEM
MINI DOCUMENTARIES
