WEWORK - SPACE TO MAKE A LIFE, NOT JUST A LIVING
Agency - WeWork
Role - Creative Director, Copywriting, Cold Brew Snob
WeWork had an identity crisis. It's one of the fastest-growing companies in the world, though the average person doesn't know what they offer. So we created "A space to make a life, not just a living," a campaign that asks, "are you just working in a space? Or are you in a space that works for you?"
The company then asked itself the same thing about six months later, got a much darker answer, and turned the whole thing into a documentary and mini series instead of a brand platform…
Team: Ryan Howard
Digital Campaign - 1 Anthem Video, three pre-roll videos, Facebook, Instagram
