Hi. I’m Nick. A sometimes CD, sometimes ACD, and sometimes just a Copywriter based in Richmond, VA. Before moving here, I spent nearly a decade working at some of the top agencies in NYC, where I made things like ads, yoga mats, and making one of the greatest marathon runners alive drink from a shoe. 

Feel free to scroll around this page for my work, and if these things are your kind of thing, then let’s see what we can make together.  

GOOGLE TV - WELCOME TO EASIER TV

Agency - Arts & Letters Creative Co.

Role - Creative Lead, Copywriting

For Google TV’s latest campaign, we wanted to remind viewers that Google just did for TV what it did for the internet: organized everything so it’s easier to find, remember, and enjoy anything you want to watch - no matter what app it’s on.
Much love to the creative team: Matt, Lauren, Toliver, Doni, and more.

:30 ONE WATCHLIST TO RULE THEM ALL

:30 SEARCH EASIER

:15 WATCHLIST

GOOGLE Cloud - next ‘23

Agency - Google

Role - Creative Lead, Copywriting

What happens when you invite over 25k people to San Francisco to discuss the next big thing? You get a lot more than just an event. You get Google Cloud Next 2023.
Huge props to the team: Luis, Denny, David, Erina, and Ben.

:90 The era of gen AI is here

:90 Gen AI unicorns leading the way

GOOGLE CHROMEBOOK - SWITCH TO A NEW WAY TO LAPTOP

Agency - Arts & Letters Creative Co.

Role - Creative Lead, Copywriting, Caffeine Addict

For our global “Switch to Chromebook” campaign, we wanted to show the world that Chromebook isn’t just a new laptop. It’s the new way to laptop. Visceral, vibrant, and informative, this work is all about the feeling and confidence that can only be experienced on a Chromebook.
Props to the team: Jed, Neil, Lauren, and Steve.

:30 EVERYTHING BUTTON

:30 POWERFUL SIMPLICITY

GOOGLE CLOUD - next ‘22

Agency - Google

Role - Creative Lead, Copywriting

Every year, Google Cloud shows up big for AI, Data, Security, and more with their in-person and live-streamed global event, Next - and 2022 was no different.
I’m so proud of our small team. We pumped out an incredible amount of work - from video to digital to OOH and everything in between.
Huge props to the team: Luis, Denny, David, and Erina.

ANTHEM - VO by yours truly

lululemon - THIS IS YOGA

Agency - Virtue Worldwide

Role - Creative Lead, Copywriting, Late Night Conversationalist

For Lululemon's first global campaign, we created ‘This is Yoga’, a celebration of the soul of yoga that took the practice off the mat and out of the studio through the lens of inspiring human stories.
Team: Cam, Ant

• Global Campaign - 1 Anthem, 7 Mini Documentaries, Bag Refresh, OOH, In-store, Website, Social Channels, and more.
  Press: The New Yorker I Fortune I Fast Company I Creativity I AdWeek I AdAge I Racked I The Drum I Bustle I Observer

ANTHEM

MINI DOCUMENTARIES

PRINT

BAG REFRESH

TD AMERITRADE - TAKE CONTROL OF YOUR INVESTING EDUCATION

Agency - Havas NYC

Role - Creative Director, Copywriting
Team: Pete, Doni, and Gino

TD AMERITRADE - THINKORSWIM

Agency - Havas NYC

Role - Creative Director, Copywriting
Team: Pete, Doni, and Chris

AN ENTIRE TRADING EXPERIENCE :30

FLYWHEEL - GET SOMEWHERE

Agency - Yard NYC

Role - Creative Director, Copywriting, Discovered the power of RX nut butter during this campaign

Flywheel came to us looking for a rebrand. We created ‘Get Somewhere,’ a campaign that positions Flywheel as the spin class for humans who don’t just want to find their soul but their goals too.
Team: Julian, Dorthy, and Ron

• Digital Campaign - Pre-roll videos, Instagram, Facebook

PRINT

IN STUDIO :30

AT HOME :30

SOCIAL 6’S

SOCIAL STILLS

SOCIAL GIFS

PRINT

TD AMERITRADE - OPTIONS

Agency - Havas NYC

Role - Creative Director, Copywriting
Team: Pete, Doni, and Chris

26.2 BREW - BREWED FOR BETTER TIMES

Agency - ACE

Role - Creative Lead, Copywriting, Bone Broth Believer

To launch 26.2 Brew, a beer for runners by runners, we created ’Brewed For Better Times,’ a campaign that celebrates the obsessive lengths runners go to cross the finish line - chafing and all. 
Team: Doni

• Launch Campaign - 6 Spots, OLV, Social, and more.

STAIRMASTER

FOOT ROLLER

CHAFING

WEWORK - SPACE TO MAKE A LIFE, NOT JUST A LIVING

Agency - WeWork

Role - Creative Director, Copywriting, Cold Brew Snob

WeWork had an identity crisis. It’s one of the fastest-growing companies in the world, though the average person doesn’t know what they offer. So we created ‘A space to make a life, not just a living,’ a campaign that asks, ‘are you just working in a space? Or are you in a space that works for you?’
Team: Ryan

• Digital Campaign - 1 Anthem Video, three pre-roll videos, Facebook, Instagram

SPACE THAT WORKS FOR YOU

SPACE TO MAKE A LIFE, NOT JUST A LIVING