Agency - New Think Creative
- Interactive Campaign - 9 YouTube Videos, 2 Websites, Craigslist ads, Blog, Movie Poster, Facebook App, 1 Ghost
We launched the horror film Insidious with a tiny team (5 people) and an even tinier budget. All hands were on deck to concept, write, direct, edit, sound mix and even act to make sure we had a robust campaign. It was a success as Insidious went on to became 2011's most profitable movie.
CASE STUDY VIDEO:
Months before the launch of the movie, we gave horror film fans an online adventure of mystery, possession, and demons. It started with our first character, Valerie, a blogger who recently woke up from a coma and is documenting her search to figure our her past. Research reveals that she is being haunted by a ghost. Here is a snapshot of her blog. Excuse her ghost template, it was 2011 and she had a spirit controlling her body.
We also created sub-characters that interacted with Valerie on her blog. They helped her research different types of ghosts and linked her to videos as evidence. We created all of these videos in one day.
Our second story line focused on the ghost hunter team Spectral Sightings. We created a business site (designed to fit the paranormal business genre) where fans could watch past investigations, buy ghost hunting tools on craigslit, and follow them as they help Valerie with her ghost. We also worked with the cast of the movie Insidious to create content for the website. Here are videos of Specs and Tucker investigating houses and a video of Lin Shaiye doing an interview as her character Elise Rainier.
We also gave fans a chance to see if they were haunted by scanning their photos in our Facebook app. Turns out, a lot of people were haunted.
