Nick Maciag

Agency - Virtue Worldwide

• Global Campaign - 1 Anthem, 7 Mini Documentaries, OOH, In-store, Website, Social Channels, and more.
  Press: The New Yorker I Fortune I Fast Company I Creativity I AdWeek I AdAge I Racked I The Drum I Bustle I Observer

lululemon presents THIS IS YOGA

As lululemon's first global campaign, 'This Is Yoga,' celebrates the soul of yoga in all its forms by taking practice off the mat, out of the studio and through the lens of human stories.  This campaign features expressions of yoga that will inspire curiosity and provoke a collective greatness.

ANTHEM

MINI DOCUMENTARIES

PRINT

STORE FRONTS